Participation criteria

Does your company and your management fulfill these requirements? We only want companies to participate who really are ready to go all the way!

Burning desire to change the world

Because people follow a dream

6

Hunger to grow

Ready to leave your comfort zone? Motivation gets you going, but discipline keeps you growing!

6

Passion to serve

Your customers don’t care how much you know until they know how much you care

6

Commitment for purpose

When you’re surrounded by people who share your passionate commitment around a common purpose, anything is possible

John Meewella

General of the John Meewella Sales Army, Gamechanger

My name is John Meewella. Perhaps you know me already. And if not, I am excited to get to know you. I’d like to present you Muscles for Growth program.

It is based on my own and my team’s experience and know-how in working with growth companies. Together we have recognized clear obstacles that companies face at the beginning of their international growth and scale up phase.

To grow your business, you have to grow as a person. In order to grow as a person, you have to change your mindset.

That’s where I come along…

How does muscles for growth work?

We want to change the mindset towards sales and commercializing innovations!

What you will get

  • Direct leads to do deals
  • Discipline to your sales
  • Concrete tools and individual help for international growth
  • Mental switch from local to global sales
  • Peer support and alumni network
  • Access to global network of industry influencers

Business workout -event

Participatory development program using co-creation and design thinking methods and to bring concrete solutions and help for international growth.

6

Personal business trainers

PBTs are present at the events as facilitators and as mentors on Claned, our e-learning platform. Their expertise and know-how is at every participant’s disposal throughout the duration of the program and beyond.

6

Claned virtual learning platform

This is where your “homework” is going to be! And much more. The work continues between the events on our online platform. Active participation benefits all the companies involved.

6

All stars network

Do you need a market expert from Saudi Arabia or investor contacts from Silicon Valley? NO worries! Our All Stars network has the right contact for you. A continuously growing number of people from all over the world ready to help you!

By changing the mindset — we change the game

We encourage our companies to use critical thinking and constructive feedback during the programs. As a result, we get totally new perspectives and through models to old habits and ways of doing things.

“The Muscles For Growth (MFG) training is the best training I’ve attended as an entrepreneur. I was very impressed by the coaches, especially John Meewella. He is the most impressive person I’ve ever met and I admire his knowledge, energy and drive. I warmly recommend MFG training for growth companies!” 

Marko Höynälä, CEO of Skiiot Ltd.

“I wish I could get a dose of John every morning at work! The program has given us heaps of energy and motivation, but like said motivation only gets you so far and you need discipline to keep growing. Every morning, every day, every hour. Even on Mondays!”

Miia Mikkonen, CMO of Timegate Instruments Ltd.

Muscles for growth modules

Brand is a story

Brand is so much more than just a logo or a marketing campaign. Brand is a good story. We’ll begin Muscles for Growth program by diving deep into the core of your company’s values and by challenging you to think about the deeper purpose and impact your company has in this world.

The first phase of the program aims to give a shock therapy to your brain so that you start to see brand as a collective way of thinking and doing things in your company. Something that is based on long lasting values and a concrete future vision.

When the foundation is solid, a story can be built on top of that to attract customers and which is believable.

Minna Törmälä

Minna Törmälä

PhD, Brand management, Oulu Business School

Minna has been doing extensive research on branding and together with Copenhagen University’s leading brand experts she has created a brand workshop called Brandathlon. Now all this knowledge is at our disposal! Brandathlon has been praised by many startups and SMEs.

Read Minna's blog post about brand building of Polar Bear Pitching

What's their story?

We have to understand who are our customers before we start finding ways how to fight for their attraction. In this module we focus on understanding that particular story which our customers are living so that we can learn to speak their language.

Only after that we can start writing a new story for them. A kind of a story in which your company's product or service will help the customer to change their current story into a better one. And thus improve their life or business tremendously.

Heikki Laakso

Heikki Laakso

CEO, Passion Agency Cassius

Antti Kairakari

Antti Kairakari

Theater director, Everwhat Productions

Heikki is a founding partner in one of the most prestigious marketing agencies in Finland, Passion Agency Cassius.

Cassius is probably the best in the country to combine brands and ideas with passion.

Antti Kairakari is a professional of audiovisual communications. As a theater director his talent is to bring forth the story in us. That is a skill that is very useful not only on the stage, but very much so also in business.

Social selling with LinkedIn

In this Business Workout we tell you the secrets of different algorithms social media services like LinkedIn use and make your hack your way to millions of potential customers.

We will show you the power of online networks in creating your own personal brand and how to turn that into sales.

Tom Laine

Tom Laine

Social Selling Expert

Tom is a top influencer and professional by international standards in his own industry. Tom travels around the world as a social media trainer.

Tom’s superskills include social sales, recruitment and personal branding. He is the right person to show you how to sell yourself and your vision online!

International sales masterclass

International trade from the Finnish point of view is considered as a rather challenging thing to master. Why doesn't a good product sell itself like it does back home? Earlier workout sessions have certainly opened our eyes to see what kind of things need to be prepared before dreaming of international success.

In our fourth event it is time to blow minds and remove all the rest of the old prejudice, old ways of thinking and doing what comes to international sales.

When the brand and the story are in top shape, networks lead us to glory. How does one build networks like a spider spins webs? And what role can larger phenomenons like sport play in this?

Mikko Perälä

Mikko Perälä

Drill Sergeant, John Meewella Sales Army

John Meewella

John Meewella

General, John Meewella Sales Army

John does have more than 10 academic degrees, including couple of PhD’s and 6 Master’s degrees, but he is not just another dust covered academic propeller head. No sir, he is not! You shall be surprised.

John will take you to your limits and bring you back as a better version of you. His methods might not be the most conventional, but he has a proven track record of bringing companies and organizations from the brink of destruction back to the top.

Mikko is a living example of what John teaches. As a natural connector of people, businesses and purposes his experience, stories and networks are at your disposal.

Brand is a story

Brand is a story

Brand is so much more than just a logo or a marketing campaign. Brand is a good story. We’ll begin Muscles for Growth program by diving deep into the core of your company’s values and by challenging you to think about the deeper purpose and impact your company has in this world.

The first phase of the program aims to give a shock therapy to your brain so that you start to see brand as a collective way of thinking and doing things in your company. Something that is based on long lasting values and a concrete future vision.

When the foundation is solid, a story can be built on top of that to attract customers and which is believable.

Minna Törmälä

Minna Törmälä

PhD, Brand management, Oulu Business School

Minna has been doing extensive research on branding and together with Copenhagen University’s leading brand experts she has created a brand workshop called Brandathlon. Now all this knowledge is at our disposal! Brandathlon has been praised by many startups and SMEs.

Read Minna's blog post about brand building of Polar Bear Pitching

What's their story?

What's their story?

We have to understand who are our customers before we start finding ways how to fight for their attraction. In this module we focus on understanding that particular story which our customers are living so that we can learn to speak their language.

Only after that we can start writing a new story for them. A kind of a story in which your company's product or service will help the customer to change their current story into a better one. And thus improve their life or business tremendously.

Heikki Laakso

Heikki Laakso

CEO, Passion Agency Cassius

Antti Kairakari

Antti Kairakari

Theater director, Everwhat Productions

Heikki is a founding partner in one of the most prestigious marketing agencies in Finland, Passion Agency Cassius.

Cassius is probably the best in the country to combine brands and ideas with passion.

Antti Kairakari is a professional of audiovisual communications. As a theater director his talent is to bring forth the story in us. That is a skill that is very useful not only on the stage, but very much so also in business.

Social selling with LinkedIn

Social selling with LinkedIn

In this Business Workout we tell you the secrets of different algorithms social media services like LinkedIn use and make your hack your way to millions of potential customers.

We will show you the power of online networks in creating your own personal brand and how to turn that into sales.

Tom Laine

Tom Laine

Social Selling Expert

Tom is a top influencer and professional by international standards in his own industry. Tom travels around the world as a social media trainer.

Tom’s superskills include social sales, recruitment and personal branding. He is the right person to show you how to sell yourself and your vision online!

International sales masterclass

International sales masterclass

International trade from the Finnish point of view is considered as a rather challenging thing to master. Why doesn't a good product sell itself like it does back home? Earlier workout sessions have certainly opened our eyes to see what kind of things need to be prepared before dreaming of international success.

In our fourth event it is time to blow minds and remove all the rest of the old prejudice, old ways of thinking and doing what comes to international sales.

When the brand and the story are in top shape, networks lead us to glory. How does one build networks like a spider spins webs? And what role can larger phenomenons like sport play in this?

Mikko Perälä

Mikko Perälä

Drill Sergeant, John Meewella Sales Army

John Meewella

John Meewella

General, John Meewella Sales Army

John does have more than 10 academic degrees, including couple of PhD’s and 6 Master’s degrees, but he is not just another dust covered academic propeller head. No sir, he is not! You shall be surprised.

John will take you to your limits and bring you back as a better version of you. His methods might not be the most conventional, but he has a proven track record of bringing companies and organizations from the brink of destruction back to the top.

Mikko is a living example of what John teaches. As a natural connector of people, businesses and purposes his experience, stories and networks are at your disposal.

Muscles for growth schedule

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